Role: Art Director and Motion Designer
The Texas Medical Center (TMC) is the largest medical complex in the world. They specializes in patient care as well as medical research and education.
TMC contacted Amuse Digital to create a new brand strategy that reestablished it’s reputation as a global leader for life science resources. Working with the creative team, research team and content marketing strategist we overhauled TMC brand identity, voice and vision.
In this project, I was responsible for art directing and designing the animated intro and lower third assets for the TMC anthemic video. This was important because it tied the video to the overall brand visuals and helped establish the newly created brand elements.
26% Increase in organic traffic
57% Increase in mobile traffic
63% Increase in repeat visits
24% Increase in multipage engagement
*Data provided by Amuse digital