Role: Art Director and Motion Designer
Lend Your Wind is a multimedia campaign I designed as the visual component to my graduate thesis on transmedia storytelling (TS).
TS is an advertising and marketing strategy used to communicate a brand message across multiple media platforms.
To explore the principles of TS, I created a fictional non-profit awareness campaign called "Lend Your Wind". It focused on the problems fuel emissions and how wind energy can be an effective solution.
For more information on the power of Transmedia Storytelling for social awareness, please visit the link below.